It is the combination of target market and specific service that creates a niche market.Instead of the risk of spreading yourself too thin, and say that ‘everybody’ is your potential client niche marketing will help you to focus on a specific group of people, and what their specific needs and wants are.When my father heard I was online dating he was deeply sceptical.He told me a story about a friend of his whose internet date had turned out to be morbidly obese as evidence that it was an avenue to be avioded at all costs.They don’t have time to “date around” several times a week.(actually neither would I). Women, being more vulnerable than men, are more hesitant to date online, so you get a situation where there’s a lot more men than women.Aside from my own luck and the trendy radio ads and sexy commercials, it seems as if no one’s happy.Has my dad’s attitude changed- of course not- in fact i doubt he even recognises a connection.There is a lot of talk on small business websites about the importance of creating your own niche. A niche is a focused, targetable part of the market.
We have our small lives: our circle of married friends, our work buddies, a few single people, and that’s it.
Especially as a sole trader you won’t be able to serve everybody, so it is important to focus on what you do best and for a group of people who will buy what you create.
You will soon find out what is important to them, what magazines or blogs they read, how they talk and dress, who the main people in that network are.
You can develop products or services specifically for this group, based on your increasingly thorough knowledge and understanding of what they are interested in.
As the pool of people you are looking at is smaller, it will be easier to identify potential clients and partners to work with as you can be more targeted with your marketing efforts.