" When Katie does arrive she is apologetic and I do not kick her up the backside. Katie manages to sell several exclusives exclusively to several magazines simultaneously in the same exclusive week, week after week.This is not just cowardice and talking the talk without being able to walk the walk – although I accept that's a huge part of it – but have you actually ever seen Katie's backside? I don't know if she charges for passing the salt, but personally? Katie also has the lingerie and the bed linen and the calendars and the perfumes – her second, Besotted, has just been launched – and the pony books and the autobiographies (three) and the novels, Angel, Crystal and Angel Uncovered, all bestsellers which routinely outsell the entire Booker shortlist.
"I haven't got the time," she replies, "unless they want to pay me five million, then I'd do it. It's just to do a bit of glamour modelling..." Anyway, time to go, even though we've yet to discuss her latest perfume, which is what we were meant to be doing. We part affectionately, kiss each other on the cheek. Katie Price: she may not consider herself a Jew, but you do have to admire her chutzpah.
Claire and Katie have been working together ever since I'm a Celebrity... , the reality TV show during which Katie first met her husband, the Australian pop singer Peter Andre (whom audiences of their ITV2 fly-on-the-wall show, Katie and Peter, probably best know as: "sh'up, Pete, sh'up"). Personally, I think Junior has been rather short-changed, but there you have it. In researching her I kept reading that her "maternal grandmother" was Jewish which is weird, because Judaism is matrilineal so if her grandmother was Jewish, then so is her mother and so is she. She says: "Because we don't follow it." She then adds: "I'm useless at any religion. "Money and religion are the big things, and that's it, and I stay away from religion." So it's money as religion?
Thanks to Claire, Katie went into the jungle as Jordan – topless model; always falling out of nightclubs – but came out as Katie – wife, mother and The Endorser. I'm so open-minded I don't judge anybody on anything, and I think that is the best way to be." But you're still Jewish, I say. She continues with: "We love to earn money, who doesn't?
Seriously, she is an incredible phenomenon; a former Page Three girl who has so transcended the genre that, now, 90 per cent of her fans are women.
She's amassed a £30m fortune by creating an empire out of herself, but should we approve?