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And what’s in this irresistible potion that typically fuels a 23-per-cent jump in sign-ups at Plentyof Fish between Boxing Day and the Wednesday after Feb. Grandparents asking, ‘Why don’t you have a boyfriend?

’” says Frind, 35.“Then you go, ‘OK, I’ve got to find someone for Valentine’s Day.’”COURTING THE WORLDPlentyof Fish has a terrific track record when it comes to getting grandparents off one’s back.

More than 3.5 million people log into the site every day, many of them visiting several times.

Rivals such as may have more revenue, but POF’s more than 70 million registered users make it the world’s largest online dating service.

Frind says people in their 20s are a bigger presence in Vancouver’s nightclub scene than in other cities, prompting older singles to go online in their quest for company.

A HOBBY TURNED PASSIONPlentyof Fish was born in 2003 when Frind, a graduate of B. Institute of Technology’s computer systems technology program, wanted to learn a new programming language.

I am sure that Match thinks its process is more organized — and it looks organized on the page — but for the member, it’s so much easier to be able to complete everything on one page without having to click to the next page, and the next page after that. Every time you want to update a piece of information, you have to figure out which screen you need to reach in order to edit it. Match has to approve every word you submit before you can publish it. You can upload any image you want, but you won’t be able to see it online until Match gives it a thumbs-up. Because when people sign up to a dating site they are excited and optimistic. Start sending emails before your submissions have been approved though, and the people you write to will only see half a profile. Sure, you can wait 24 hours but when you’ve just seen someone you’d really like to meet, you don’t want to wait a day before you can contact them. Logging into Match can be like walking into a library.

As a pioneering free dating service, it makes most of its money from advertising.

The 11-year-old company estimates one million relationships a year begin on its website.

Its amorous constituency has grown well beyond ­Canada.

The Vancouver couple — she’s a junior mining marketing manager, he’s a West Side realtor — met through Plentyof Fish just over five years ago.

They spoke online for about a month before going on their first date in January 2009.

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