Playboy was once regarded as a sophisticated and classy magazine for the modern gentleman.
It attracted all of the best writers and was a beacon of style and culture; truly with a finger on the pulse of American society at the time.
For this process post I’ll describe my brand choice and eventual logo development.
We spend most of the first part of the semester doing logo development and it is a very intense process.
I’ve mentioned before that sketching is not my forte and I had a really difficult time initially coming up with any viable ideas.
Continue reading “Rebranding Playboy” The assignment was to inject new life into the chosen brand — to reposition it in a way that would save its reputation and provide it with new and continued success.
To do this, we were required to research the history of our brand in depth; plotting out audience profiles, constructing mood boards, mapping important dates and brand evolution, determining market opportunities — basically a full immersion in the world of our brand.