The ODA provides general information on common enquiries users have about dating services but will not deal directly with individual complaints which are properly the responsibility of member companies.
The ODA monitors enquiry and complaint levels and the issues complained about.
"You should be sharing only information you'd be happy to share on a 35-foot billboard above your home," Williams said.
"The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.
And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.
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